In past couple of months Google has made many changes in their AdSense programs and publishers around the world are showing their concern, specially their ability to use AdSense account approved through YouTube (called a hosted AdSense account) on BlogSpot blogs.
Having a collection of email addresses is one of the essential part for email marketing. Even though there are many email marketing software as well as email marketing websites that can do the job of gathering email addresses for you, but almost all of such useful tools come with a price. It is smart to search if what you need can be free of cost, or at least cost.
One of many differences between BlogSpot and WordPress is that BlogSpot does not officially provide featured-image functionality for articles. WordPress for that matter is quite handy as it officially provides this feature as well as you can customize it using plugins, however, you do not need to feel bad about using Blogger/BlogSpot as you can get this function on BlogSpot too.
If you are an old AdSense user, you might have noticed that in previous years you were able to get high CPC and more number of clicks than what you are getting today. The answer is, Google has made their Advertising ecosystem more sophisticated and more advertiser friendly. Google's approach to Personalized Ads (earlier known as Interest-Based ads) has affected its publishers to a certain a level.
Off-Page SEO is getting references or backlinks from other websites to your website or blog. Search engines have organized backlinks in two categories, dofollow and nofollow links, both are link attributes. A link with dofollow attribute allow search engines to visit that link and count it as a backlink. A link with nofollow attribute disallow search engines to visit that link, hence it do not generally give any SEO advantage.
Off-page SEO refers to activities being done outside your website in order to optimize your website for search engines. Off-Page SEO has always been extremely important for search engines to organize search results according to their reputation and value. Off-Page SEO gives search engine an indication on how other websites and blogs perceive your website. A website or blog, that is more useful, is likely to have more references (backlinks) from other websites.
Facebook introduced FAN - Facebook Audience Network, that is a competitor to Google AdSense. Google AdSense has been in advertising industry for more than a decade and has allowed website owners and bloggers a way of making money online. Facebook's Audience Network is direct competitor to Google AdSense and it also does the same job and allows bloggers and webmasters in making money from their blogs and websites by displaying ads.