Off-Page SEO strategies, if done right, will market your website in a better way, will give your website a higher rank in search engine results, and will build a better online reputation that will ultimately benefit your website in terms of traffic as well as business. Off-Page SEO will only benefit your website if you have already done a better On-Page SEO and Behind-the-Page SEO.
Difference between a good backlink and a bad backlinkThere are several ways of getting backlinks from other websites. But before building backlinks, you must make sure that you are getting quality backlinks. A quality backlink is defined as a link from a website or blog that do not violate search engine guidelines i.e. a site giving backlink to your site must not be engaged in distributing pirated content or adult-material. If you get backlinks from bad sites, or through comment-spam, search engines may penalize your website for bad-neighborhood. If your website has such bad backlinks, you can use Google's Disavow Tool from Google Webmaster Tools to remove bad backlinks to your website
So, make sure all your backlinks are from quality websites that dofollow your links. Some of the most popular and successful ways of building backlinks to your site include following methods. It will ultimately count for your Off-Page SEO.
If you write unique and quality content, chances are, many websites and blogs will give reference to your blog posts even when you don't make efforts for getting back links. It is the best and most successful way of generating backlinks to your website. So, your first and utmost priority should be writing unique and valuable content for your own blog so it could serve a purpose to blog visitors.
Forums have been platforms where people basically interact with each other. They can create topics and can comment on those topics. You can join forums that are related to the topic of your website and can introduce your website, blog, services there including your link. It is easy starting a topic for that matter as most of forums have an introduction section in their forums where you can easily do this. Moreover, you can include your blog link in your signatures as well. You can set your signature in account settings there, that will appear below your all topics and comments on that forum.
Comments on Blogs
Another method that works is commenting (honestly) on other blogs and including your blog link there. You need to make it sure that you are not overly doing it because overly done blog commenting is considered comment-spam by search engines and it is harmful for search engine optimization. The best practice is, comment on blogs that are related to your blog, and blogs allow blog comments under dofollow links.
You can also do guest posting on blogs. There are many blogs that allow guest posting. You can write an appealing article for the blog and include your blog link in it. Most of the blogs allow to include a link the article, otherwise you can add your blog link author information that appears below your articles. Make sure your links are made dofollow because search engines do not visit links with nofollow attribute.
User-Submitted Content Networks
Shared-content networks are quite popular on internet. These networks include hubspot, hubpages etc where you can register for free and can distribute your written and visual contents. You can also include your blog link in your articles you write for these networks. Moreover, these will help you in generating traffic too as they already have a huge userbase who like to explore what is shared on these networks.
Online classified sites have a decent reputation and people around the world browse local classified sites to buy and sell products and services. Majority of classified networks allow to mention your links too. So, you can navigate to popular classified networks such as OLX, Yellowpages, Dubizzle etc and introduce your services including your blog link.
There are question-answer platforms like Yahoo Answers, Quora, Answers.com etc where people help each other by giving answers to their queries. Do explore these platforms as there must be questions that can be solved by solutions your blog write about. Actively contribute on these platforms as active participants have additional benefits.
Search Engines are smart enough to read documents and index links from those documents. There many popular document sharing networks such as Scribd, SlideShare etc where you can share your documents having supporting backlinks. You can write a quality article, make a presentation including your blog link, and can upload on these document sharing networks for linkbacks.
It is never going to be an old idea. People still love to explore bookmarking sites such as Reddit, StumbleUpon etc. You must create an account with them, participate in their communities so you are given permission to post your own blog links there. This not only gives you SEO advantage but also gives you huge amount of traffic to your blog for free, which is our ultimate goal.
Even though web directories are no more because search engines have eaten up them, still there are some credible and authentic web directories people still like such as DMOZ. Search engines also consider sites listed in authentic web directories. Do submit your website and blog in such authentic web directories.
Article Directories are websites with collection of articles written on different subjects and submitted by general users. It is just like Content-Networks with a difference that most of article directories only allow to upload text articles. Article directories allow users to submit unique articles to the directory and allow to include links to their own websites. You must NOT overly do this as Matt Cutts, head of Google's webspam team, has warned against the use of using article directories for linkbuilding purpose.
Social Media Presence
Even though Search Engines have not yet officially declared how social media influences links popularity, but many SEO experts believe links shared over social media sites such as Facebook, Twitter, LinkedIn etc positively influence your site's ranking in search engines as well. So, you must manage your blog's social media presence likewise.
Your last choice for building backlinks should be exchanging links with other websites and blogs. You do not need to create content for that matter. All you need to do is, contact other bloggers and webmasters and ask if they are willing to exchange links. Bloggers and webmasters whom it may interest, will show your links on their websites and blogs, and in return you show their blog link in your blog.
One quality backlink is better than hundred cheap backlinks, so always try to get backlinks from quality blogs. Moreover, you can learn many other aspects of SEO in our guide to search engine optimization that will help you in ranking your website in top search results in search engines.