Why SEO is Required? Why can't search engines index blogs by their own?
You might have a question that why can't search engines find your website by their own? Why do one need to do SEO at first place? Well, search engines are definitely smart but still they need help to understand the structure of your website and your blog posts. Search engines find properly optimized pages more helpful in order to organize information and understand the structure of website, so this is why search engines love properly optimized blogs, websites and pages.
Better SEO increases the chance of visibility in search engine results for particular keywords. One needs to have technical skills as well as creative skills to learn search engine optimization and drive more traffic to their website or blog.
Technical Skills Required for SEO
- how to use proper headings (H1, H2, H3 etc) in your content
- how to give proper captions to photos
- how to properly attribute ALT and Title tags of images and URLs
- how to guide search engines to dofollow links and nofollow links within your articles
- how to hyperlink your blog articles properly
- how to build backlinks to your blog from other relevant blogs
- how to choose the most search engine friendly theme for your blog
- how to measure and analyze SEO of your blog
Creative Skills Required for SEOHaving creative skills is another most important factor to do better search engine optimization in order to rank your website higher in search results. By creative skills, it means being creative in finding right keywords in order to write articles and generate traffic for them through search engines. There are several free as well paid tools over web that help you to find variations of keywords that people search frequently and are good to use in your articles. Such low-competition keywords allow you to rank your website higher in search results.
Can I do SEO myself or I must hire a SEO Expert?
SEO is becoming complex with the changing search-algorithms of search engines. But still, you can make a difference even by knowing basics of search engine optimization. To be honest, you can do proper SEO by yourself if you have willingness to learn and time it takes because even though basic SEO techniques remain same, modern SEO methods keep on changing due to dynamic nature of web.
But, if you have passion to learn, which you surely have because you are reading this article for the same reason, you can learn SEO easily by following our SEO guide. Explore other articles to learn latest SEO techniques.