May 16, 2016

Simple Explanation of Modern Search Engine Optimization

SEO or Search Engine Optimization is writing and structuring your blog and contents in such a way that search engines could easily understand them, could index them in their databases more easily and could organize information according to its significance. It is way of helping search engines understand how information is organized on your blog and how your website or blog structure works. Search engines ranks SEO optimized pages better than those who are not optimized at all.

Why SEO is Required? Why can't search engines index blogs by their own?

You might have a question that why can't search engines find your website by their own? Why do one need to do SEO at first place? Well, search engines are definitely smart but still they need help to understand the structure of your website and your blog posts. Search engines find properly optimized pages more helpful in order to organize information and understand the structure of website, so this is why search engines love properly optimized blogs, websites and pages.

seo benefits

Better SEO increases the chance of visibility in search engine results for particular keywords. One needs to have technical skills as well as creative skills to learn search engine optimization and drive more traffic to their website or blog.

Technical Skills Required for SEO

Technical Skill is one of two most important skills required to do SEO. By having technical skill does not necessarily mean you must have programming or coding knowledge. However, you must know;

  • how to use proper headings (H1, H2, H3 etc) in your content
  • how to give proper captions to photos
  • how to properly attribute ALT and Title tags of images and URLs
  • how to guide search engines to dofollow links and nofollow links within your articles
  • how to hyperlink your blog articles properly
  • how to build backlinks to your blog from other relevant blogs
  • how to choose the most search engine friendly theme for your blog
  • how to measure and analyze SEO of your blog
Above are some of the technical aspects you must be able to handle in order to satisfy the technical side of search engine optimization. This guide, the one you are reading right now, would explain each and every technical aspect required to do search engine optimization.

Creative Skills Required for SEO

Having creative skills is another most important factor to do better search engine optimization in order to rank your website higher in search results. By creative skills, it means being creative in finding right keywords in order to write articles and generate traffic for them through search engines. There are several free as well paid tools over web that help you to find variations of keywords that people search frequently and are good to use in your articles. Such low-competition keywords allow you to rank your website higher in search results.

seo benefits

Can I do SEO myself or I must hire a SEO Expert?

SEO is becoming complex with the changing search-algorithms of search engines. But still, you can make a difference even by knowing basics of search engine optimization. To be honest, you can do proper SEO by yourself if you have willingness to learn and time it takes because even though basic SEO techniques remain same, modern SEO methods keep on changing due to dynamic nature of web.

But, if you have passion to learn, which you surely have because you are reading this article for the same reason, you can learn SEO easily by following our SEO guide. Explore other articles to learn latest SEO techniques.

I am Zohaib Hassan, a MBA and an I.T. enthusiast. I specialize in social media marketing and brand activation.

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