May 23, 2016

What is Behind-the-page SEO and why it is important?

Behind the page SEO is something a theme developer understands well. When you craft a theme using CSS, HTML and other languages, you define many attributes that directly influence search engine optimization of your website. While you have freedom to optimize your content while writing and uploading them, there are still a number of codes you need to assign to right labels of your contents. For example, if a programmer forgets to define H1 heading for post titles, that is mostly controlled in coding-side of a theme, search engines would fail to determine what exactly is the subject of your page.

Why Behind the Page SEO is Important?

Behind-the-Page SEO can make your website search engine in many aspects. For example, by removing unwanted codes from your blog theme, you can improve loading speed of your blog, that directly influence your search engine ranking as server speed is one important factor that is considered by major search engines for ranking your website.

Additionally, Behind-the-Page SEO is dealing with your website's meta tags such as meta keywords, meta description, meta author etc. When you are playing with them, you are actually playing with behind-the-page SEO.

Moreover, there are many other theme factors that matters to search engine such as breadcrumbs, star ratings, pricing labels etc. Choosing a seo friendly theme is one of the most important factors because a good theme makes it easy to optimize your website for search engines.

How to Analyze behind-the-page SEO?

There are several free seo tools online that help in analyzing various aspects of your site's SEO. They help you in determining if you properly following SEO rules of major search engines. We have developed a list of best seo tools that will look at every SEO aspect of your website, moreover they also specifically mention what you need to do in order to improve your site's SEO.

You are suggested to use multiple tools of them, they are free to use and you will be able to look at insights more deeply. If those tools show issues with;
  • Meta Tags
  • Mobile friendliness
  • Loading issues
  • Heading tags
  • URL structures
  • Messed up codes
  • Broken links
  • Coding errors
Then you need to focus on coding side of your blog theme in order to improve behind the page SEO of your website. You can read more on SEO in our guide to search engine optimization that is written in such a way that it helps beginners as well as SEO experts in polishing their SEO skills and learn latest techniques of search engine optimization.

I am Zohaib Hassan, a MBA and an I.T. enthusiast. I specialize in social media marketing and brand activation.

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