Most of the times, links to your website from other websites will influence your website ranking in search results positively, but there are cases when links from other websites can be harmful for your websites, for example, if Google detects that most of the backlinks to your websites are from sites that distribute pirated contents, it will be harmful for your website and Google might penalize your website for having connection with bad sites.
How to do Off-page SEO?In simple words, you need to have backlinks from quality websites and blogs. Search engines give more importance to links found on government sites (.gov domains) and education-related sites (.edu domains), so backlinks from .gov and .edu domains can boost your site ranking and site authority in the eyes of search engines.
Other factors that count for Off page SEO include links from social media sites, forums, authentic directories, social bookmarking sites, comment links from other blogs.
Do you need to hire an SEO Expert for Off-Page SEO?In order to do proper SEO, one must know the latest techniques for search engine optimization. Search Engines change their algorithms time to time, and that influence SEO methods as well. If you are a person who have sufficient time and interest in following latest SEO trends, then it won't be an issue for you doing SEO of your page by yourself.
But if you are a person who is busy in his/her job or business and do not have much time learning about SEO, then it is suggested that you hire an expert to handle SEO of your blog.
How Off-Page SEO can be harmful for your websiteThere are people who have a good knowledge about SEO, but they do not follow latest SEO trends, and many times there SEO practices backfire. As said earlier, search engines change their algorithms that ultimately change SEO practices. A best SEO practice of 2008 can be harmful today as search engines have become more sophisticated and intelligent today. So, make sure your off-page SEO strategies follow the latest SEO trends for positive results.
You can learn more on SEO in our guide to search engine optimization that is designed in such a way that it helps beginners as well as SEO experts in polishing their SEO skills as per latest trends.